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Weet-Bix kids have big dreams and starting your day the right way is key to achieving these dreams.

Putting a spin on the classic “Aussie kids are Weet-Bix kids” this ad is a nice nod to staying true to your home roots. This ad celebrates our homegrown athletes and their achievements by showing the younger generation of Aussies who look up to these famous athletes that anything is possible.

After all we were all once Weet-Bix kids.


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