7-Eleven | Tayla Orr Folio

'Grandma Approved'

Challenge:

There is a negative stigma associated with convenience store food that reinforces a lack of trust between the consumer and product.

Solution:

To combat the lack of trust, we know there's no ones opinion that's better trusted than your Grandma. The 7 Eleven "Grandmas" will endorse the Food On-The-Go Range through sweet and caring content sharing.

7-Eleven will choose a roster of diverse, hilarious and most importantly wholesome Grandmas to run the 7-Eleven socials. Working in collaboration with the marketing team to create Instagram/TikTok content and to engage with the 7-Eleven audience.