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'No Ordinary Dairy'
Zilch Milk is a new kind of lab-grown milk, dedicated towards those who want a healthier and animal-friendly diet but struggle to find alternatives that taste great and don't trigger their allergies.
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Named after the number of nasties you can find in this milk - Zilch Milk is one of a kind, and it's product packaging and creative campaign aligns with its own values.​
Challenge:
Getting young adults to make the switch from regular milk,
and milk alternatives that can trigger allergies.
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Target Audience:
20-35 Year Old's with food allergies, who want a
healthier/animal-friendly diet.
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